"It's unbelievable how much clarity, strategy and expansion can occur in a matter of a couple of hours when you lean into the knowledge and experience that Joe so liberally shares."


F'd Up Wealth is the podcast that says what most money shows won't: building real wealth is messy, nonlinear, and often f'd up. It's the constant tension between Faith, Family, Financial Freedom, and Fun — and trying to pursue all of them without losing yourself in the process.
I'm Joe Sugg, and in each episode I sit down with entrepreneurs, business owners, and high achievers pursuing a purpose bigger than themselves. We unpack the blind spots, burnout, comparison, and value conflicts that come with success.
This isn't the polished "I made my first million in 47 days" version of success. It's the real story — the sacrifices, pressure, burnout, and doubts that don't disappear just because the money shows up.
Your story could be the one someone else needs to hear.
Be Our GuestThrough raw, honest conversations with entrepreneurs and leaders who've been through the fire, we celebrate the wins while exposing the reality behind them.
Your story could be the one someone else needs to hear.
Be Our Guest
People assume that because I advocate for generational wealth, I grew up with money. I didn't. My first bedroom was a closet in a low-income apartment in Craddock, Virginia. My grandfather died when my dad was 13, both of my parents dropped out of high school, and everything we built came through faith, hard work, and family values — not a silver spoon.
My parents gave me opportunities they never had, but like most families, they could only teach money from what they knew. At 25, I was living behind a church in San Jose making $18,000 a year, following all the "right" advice, and still struggling to make it work. That's when I realized so many good people never fully pursue their purpose because they lack financial provision.
Walked away from full-time ministry to learn how money really works.
Helping families and entrepreneurs create generational wealth.
Honest conversations about entrepreneurship, pressure, and purpose.
"Wealth and purpose were designed to work together."
— Joe Sugg
Best wealth conversations happen between bad swings.
The path wasn't straight — but it was real. That story shapes every conversation on the show.
Twenty-five years out of ministry, Joe still can't do a boring sermon.
If you're building a business and have a story worth sharing —
the wins, the f-ups, the rebuild — apply to be on the show.