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F'd Up

Wealth

Stories of business, sabotage and success at the intersection of faith, family, financial freedom, and fun.

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F'd Up Wealth – What Is Section

What is F'd Up Wealth

Joe Sugg in podcast studio

F'd Up Wealth is the podcast that says what most money shows won't: building real wealth is messy, nonlinear, and often f'd up. It's the constant tension between Faith, Family, Financial Freedom, and Fun — and trying to pursue all of them without losing yourself in the process.

I'm Joe Sugg, and in each episode I sit down with entrepreneurs, business owners, and high achievers pursuing a purpose bigger than themselves. We unpack the blind spots, burnout, comparison, and value conflicts that come with success.

This isn't the polished "I made my first million in 47 days" version of success. It's the real story — the sacrifices, pressure, burnout, and doubts that don't disappear just because the money shows up.

Your story could be the one someone else needs to hear.

Be Our Guest

Through raw, honest conversations with entrepreneurs and leaders who've been through the fire, we celebrate the wins while exposing the reality behind them.

Your story could be the one someone else needs to hear.

Be Our Guest
About the Host

About the Host

Joe Sugg - Host & Founder

Hey, I'm Joe Sugg.

People assume that because I advocate for generational wealth, I grew up with money. I didn't. My first bedroom was a closet in a low-income apartment in Craddock, Virginia. My grandfather died when my dad was 13, both of my parents dropped out of high school, and everything we built came through faith, hard work, and family values — not a silver spoon.

My parents gave me opportunities they never had, but like most families, they could only teach money from what they knew. At 25, I was living behind a church in San Jose making $18,000 a year, following all the "right" advice, and still struggling to make it work. That's when I realized so many good people never fully pursue their purpose because they lack financial provision.

Host & Founder Joe Sugg

Left ministry in 2001

Walked away from full-time ministry to learn how money really works.

25+ years of strategy

Helping families and entrepreneurs create generational wealth.

Built F'd Up Wealth

Honest conversations about entrepreneurship, pressure, and purpose.

Faith Anchored conviction.
Family The first portfolio.
Financial Freedom Provision for purpose.
Fun Joy on the journey.
Joe's Life — The Man Behind the Mic
Joe's Life

The Man Behind the Mic

Joe in a Jeep off-road
Off the Grid
Off-road in the mountains

"Wealth and purpose were designed to work together."

— Joe Sugg

25+
Years of wealth strategy
$1.6B
In assets under advisement
Faith over fear
Settles arguments on the back nine.

Best wealth conversations happen between bad swings.

The Journey
Craddock, VA San Jose, CA Generational Wealth
From a closet bedroom to advising billionaires.

The path wasn't straight — but it was real. That story shapes every conversation on the show.

Preacher's cadence never left.

Twenty-five years out of ministry, Joe still can't do a boring sermon.

Left ministry. Learned money.
2001 — the pivot that changed everything.
Family first, always.
Joe with a friend on the golf course
Testimonials Section
Reviews

What People Say About Joe

"It's unbelievable how much clarity, strategy and expansion can occur in a matter of a couple of hours when you lean into the knowledge and experience that Joe so liberally shares."

Avaree Pink

Avaree Pink-Lewin

Certified Executive Coach & Messaging Strategist

"What I've taken from Joe is a vision put into practice. I look forward as the years go by to watching it multiply over and over."

Doug Jolley

Doug Jolley

Retirement Planning Advisor

"Joe was able to speak to my pain points and give practical solutions to help me move forward as a speaker and entrepreneur."

Natalie Lee

Natalie Lee Martin, M.Ed

Business Life Coach for Visionary Entrepreneurs

"Joe has electrified my mind on many goals and tactics I can/will accomplish!"

Mikal Dillard

Mikal Dillard

Mobile Application Developer | Flutter

"Joe seems to be able to communicate clearly with a broad range of individuals. From my observations, his goal is to find the recommendation that is best for the individual client rather than the offering that will make himself the most money, a rare individual indeed."

Josh Prickett

Josh Prickett, MD

Physician

"If more of America's CEO's had Joe's character, our economy would be thriving."

James M. (Jamie) Beeghley

James M. (Jamie) Beeghley, Sr.

Media & Wireless Industry Veteran, Publisher & Consultant

"Joe represents that rare combination of competence and passion in equal high measures. He has an amazing grasp of financial strategies and opportunities. At the same time, he's not about building wealth for wealth's sake, but rather for all the good that it can do in a hurting world."

David Holland

David Holland

Pastor, Teacher, Speaker, Author

"We found Joe to be very patient and he proved to be a trusted advisor and advocate throughout the process."

Robert Mehnert

Robert Mehnert

Retired Division Director, Marketing Services at Sherwin-Williams

"Joe is a man of integrity and honesty and I personally call on him regularly for financial advice. His strategies and business practices have earned my respect and admiration."

David Deloach

David Deloach

Airline Pilot at Southwest Airlines

"This man impresses me. There are few I know that hold themselves to the high standard of excellence, integrity and truth that Joe holds himself to — and he is a man of his word. His understanding of the financial industry and business world place him at the top of his field."

Joe Borden

Joe Borden

Co-Founder & Managing Partner, Wired For Hire | Executive Search

"I was amazed at the financial wisdom that poured out of Joe. His understanding of business structure, investment planning and wealth management is truly amazing. I was not only impressed by his wisdom and knowledge, but also his integrity balanced with confidence."

Russ Pond

Russ Pond

Producer, Director, Creator

"I loved the authentic-ness of Joe's Physicality and Presence."

Ron Karr

Ron Karr

Keynote Speaker, Growth Strategist, Author of The Velocity Mindset®

"I have no doubt that working with Joe Sugg he's going to get shit done!"

Tricia Benn

Tricia Benn

Chief Executive Officer, The C-Suite Network

"Your energy was solid but your greatest strength is your sense of presence… you can just stand there and people will ask… what am I supposed to do."

Jeffrey Hayzlett

Jeffrey Hayzlett

C-Suite Network Chairman & Founder, Hall of Fame Speaker, Best-Selling Author

What Fellow Speakers Have
to Say About Joe

Joe Sugg The Wealth Speaker

JOE SUGG

Excited to hear
your story

If you're building a business and have a story worth sharing —

the wins, the f-ups, the rebuild — apply to be on the show.

Excited to hear your story

© 2026 F'd Up Wealth Podcast

© 2026 F'd Up Wealth by Joe Sugg